So it's a crazy world that we live in now, car dealers, medical providers, parts departments, etc all live and die based on the results that appear in Google My Business results ... a/k/a Google Local Search and Google Maps.
I would say Google business is important to a younger group than myself that are immersed in social media.
I still make almost all my decisions based on experience and personal desires. I never purchase on advice of social media, I know there many that do but I still have a dependance on local smaller business that many times have no social media standing. Might be why I'm drawn to them.
True, but it's even a ranking factor just for looking for directions. It's like 70% of people use google maps on a mobile device when inside an urban aera.